Chinese News Channel CCTV reaches Arabic Audience

Posted by Charlie @ Discovering Mandarin Tuesday, 28 July 2009
Chinese State media will now reach an extra 300 million people, having started a 24-hour Arabic language channel. CCTV will now be broadcast in 22 Arabic-speaking countries in Africa and the Middle East having started on Saturday 26th July.

Jiao Li, president of China Central television, said, "The launch of the Channel is a great step forward in the process of strengthening CCTV's international communications capacity. The channel, covering 22 Mideast countries and nearly 300 million people, will greatly enhance our global influence."

This news also comes just after the announcement of the first Chinese daily newspaper being released in Africa. Both these forms of media are a part of China's growing media influence, and helping the world understand what is going in within China.

The Arabic channel will carry news, feature stories, entertainment and education programmes, China Central Television said. Joining CCTV broadcasts in English, French and Spanish as well as in Mandarin, the Arabic channel will aid CCTV to rival the more influential US News broadcasters CNN. CCTV also announced plans last month for a Russian channel.

News Source:
Associated Press

Phenomenal shot of the CCTV Tower in Beijing.
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