This proverb talks of how one can be modest and create low expectations whilst delivering highly on promises. Yet again Confucius (孔夫子) is very wise, and says things that are picked up time and time again. As a marketer myself, the idea that you can overdeliver on promises and expectations is a powerful notion.
君子欲訥於言而敏於行
jūnzi yù nè wū yán ér mǐn wū xìng
A superior man is modest in his speech, but exceeds in his actions.
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