Daily Chinese Proverb: Modesty & Underexpectation

Posted by Charlie @ Discovering Mandarin Tuesday, 18 August 2009
This proverb talks of how one can be modest and create low expectations whilst delivering highly on promises. Yet again Confucius (孔夫子) is very wise, and says things that are picked up time and time again. As a marketer myself, the idea that you can overdeliver on promises and expectations is a powerful notion.

jūn​zi​ yù​ nè​ wū​ yán​ ér​ mǐn​ wū​ xìng​
A superior man is modest in his speech, but exceeds in his actions.
- Confucius

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